I love social networking but I hate it when misinformed people preach things as gospel. I recently had an interaction at my favorite automotive social network and saw a comment from a Dealer.com executive that just reeked of BS. What is even worse is I gave him a link to his post for search engine marketing to help drive traffic to them and that is when good intentions turned into garbage.
The original post I did talked about ways to drive online traffic to car dealers but I stand by the fact that search engine marketing is a very expensive way to drive traffic to a dealership. However they did not like me referencing them in that extent.
The comment was made by their executive that SEO "takes ages" where as search engine marketing is instant and allegedly more effective than SEO. This is just not true and I did a fun blog post to show how easy it is to get almost instant search engine rankings without buying them and pointed out that #9 in the SERPs is more effective than #2 paid listing. See it at Dealer.com Search Marketing vs SEO.
After I did the mild jostling blog post I was contacted by a different executive with dealer.com with an offer to educate me on search engine optimization. I did not realize that I was that inept at SEO and my theories are wrong. But low and behold that post is already winning terms that Dealer.com should have and never get pushed out of the top spot.
The original post I did talked about ways to drive online traffic to car dealers but I stand by the fact that search engine marketing is a very expensive way to drive traffic to a dealership. However they did not like me referencing them in that extent.
The comment was made by their executive that SEO "takes ages" where as search engine marketing is instant and allegedly more effective than SEO. This is just not true and I did a fun blog post to show how easy it is to get almost instant search engine rankings without buying them and pointed out that #9 in the SERPs is more effective than #2 paid listing. See it at Dealer.com Search Marketing vs SEO.
After I did the mild jostling blog post I was contacted by a different executive with dealer.com with an offer to educate me on search engine optimization. I did not realize that I was that inept at SEO and my theories are wrong. But low and behold that post is already winning terms that Dealer.com should have and never get pushed out of the top spot.
[Dealer.com loosing dealer.com search engine marketing]
Dealer.com is worried about losing their search terms however they encourage dealers to buy their competitors names. I guess they are concerned that it may cost them business when holes are punched in their sales pitches and they realize they are the ones that need an education. I doubt they will contact me to train them even though I would probably work cheaper than most SEO trainers. Why is it ok for their clients to do it but not ok when other automotive vendors do it?
Now other bloggers are picking up my post. Some are republishing it and other are referencing how dealer.com lost their keywords and I did another post about the dealer.com search marketing holes.
Dealer.com left me a message that was unprofessional in tone and nature offering me an education in SEO. I called them back and was talked down to still, I terminated the call. Guess they don't like it when people show others the light and will not put up with intimidation tactics.
It is the car business an egos are strong and the big players try to bully people. They are picking the wrong market environment to try that in. Now they will get beat down by the little players in the automotive niche. Kinda like a hundred midgets on a bear. There will be some bloody midgets but they will win and force the bear into submission. I got plenty of bandages and do not care.
Now other bloggers are picking up my post. Some are republishing it and other are referencing how dealer.com lost their keywords and I did another post about the dealer.com search marketing holes.
Dealer.com left me a message that was unprofessional in tone and nature offering me an education in SEO. I called them back and was talked down to still, I terminated the call. Guess they don't like it when people show others the light and will not put up with intimidation tactics.
It is the car business an egos are strong and the big players try to bully people. They are picking the wrong market environment to try that in. Now they will get beat down by the little players in the automotive niche. Kinda like a hundred midgets on a bear. There will be some bloody midgets but they will win and force the bear into submission. I got plenty of bandages and do not care.
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