Some things are better done in private

I have received flack from people in the automotive industry over pages I controlled on squidoo.com, I have since transferred them to someone who is learning affiliate marketing.  They are starting their squidoo empire on concentrating of special financing terms in the automotive industry.

Just based on interactions I have had from a dealership employee regarding Tulsa special financing over pages I controlled is what prompted me to make the transfer and get out of the automotive affiliate marketing arena.  It is a tough decision for me, but managing the top automotive blog, regarding automotive marketing, has caused me to make this decision.

That affiliation will undoubtedly propel my place in the automotive industry to the next level.

squidoo.com, automotive blog, special financing

Brand Dilution - Overcoming It

Almost daily I get calls from non decision makers in the auto industry asking for advice and help. Tonight I had a long talk with one of my best friends, who I met online, about maximizing my presence. One thing is that I have found is that the people who sign the check in the car business are not the ones looking online for answers.

One of the biggest things I took away from this conversation is sometimes you have to give a lot to take a little. This is ok and is how things work and it produces good karma. He attributes that to being one of the top Suzuki Auto dealers in the US.

In the past I was very giving with my time and knowledge and have realized that people will suck as much of it as you are willing to give. While at the same time they are put off when you ask for a return of a favor or even money. Free consulting makes you a broke consultant and I am tired of doing that while at the same time some of that has to be given freely to get your name in front of other that do sign the checks.

Now instead of diluting my brand I will concentrate on a focused direction to show people how to market their business locally and make my services available to them.

brand building, paul rushing, suzuki auto