I have been working real hard lately to build a very defined brand in the auto industry. Many of the top level vendor executives know who I am, many do not like me. Mainly it is because I use my skill and knowledge to dissect some of the poor offerings they are putting out there. A good example of this is a recent post I did about Dealer.com Social Media.
I have possibly diluted my brand by publishing content in many places. One thing I have made sure of it is always unique content, meaning I will never publish the same article in more than one place. Occasionally others will pick it to republish under a creative commons license and I am ok with that. As an Automotive SEO professional I want people to see my name and know who I am. I also apply this strategy too for dealers in their marketing efforts.
We are doing some very aggressive microsite strategies for dealers in several markets. One of the site we just launched for a NC Chevy dealer is starting to pull in national traffic for people looking for infor on the Chevy Silverado and what we are doing for another dealer will effectivly knock all other Cincinnati Ford dealers out of the first page of the search engine results pages.
The question we face when deploying these strategies all the time is it right?
It could possibly affect the OEM's brand in those markets by creating a tough online marketing environment for competing dealers. Many of these properties we create do show up really well for compenting deaelrs names. Like this particlar site gets a dencent amount of traffic for people looking for Fairfield Ford. The real question is it fair to the others who do not employ the same strategies?
Technorati Tags: brand dilution, cincinnati ford, fairfiled ford
I have possibly diluted my brand by publishing content in many places. One thing I have made sure of it is always unique content, meaning I will never publish the same article in more than one place. Occasionally others will pick it to republish under a creative commons license and I am ok with that. As an Automotive SEO professional I want people to see my name and know who I am. I also apply this strategy too for dealers in their marketing efforts.
We are doing some very aggressive microsite strategies for dealers in several markets. One of the site we just launched for a NC Chevy dealer is starting to pull in national traffic for people looking for infor on the Chevy Silverado and what we are doing for another dealer will effectivly knock all other Cincinnati Ford dealers out of the first page of the search engine results pages.
The question we face when deploying these strategies all the time is it right?
It could possibly affect the OEM's brand in those markets by creating a tough online marketing environment for competing dealers. Many of these properties we create do show up really well for compenting deaelrs names. Like this particlar site gets a dencent amount of traffic for people looking for Fairfield Ford. The real question is it fair to the others who do not employ the same strategies?
Technorati Tags: brand dilution, cincinnati ford, fairfiled ford
