A few days ago I blogged here about my interaction with dealer.com and over the weekend finally made contact with one of their executives. He reached out to me and we had a meeting of the minds sort of. It was relatively a short conversation but now there is a different level of respect I believe.
I was invited to visit their office in Vermont and offered a demo of their search marketing platform. I am looking forward to the demo of their product and it was expressed that they wanted feedback on the pros and cons of it.
Currently I manage $15,000 a month in pay per click advertising budget for dealer clients and affiliate arbitrage and use a myriad of keyword research tools and competition spy tools that dealers and consultants should use if they are serious about using pay per click to market a car dealership. So I would be interested to see what value their tool provides to dealers that use it.
I believe they have a genuine interest in providing value for their dealers and understand that automotive seo is not a set it and forget process or free. Maybe they will want to take advantage of my white label seo solution (<< site is intentionally sandboxed and not finished, clients come first over personal marketing) or request my services to consult their seo department.
It was quite easy to show that SEO does not take ages and my example actually did better than I imagined beating out dealer.com for their product description. I figured my site would come in second or thrid given that it is on a crappy .info domain and has ZERO authority. This shows that the dealer.com site needs seo help as well. A web vendor should never be able to lose their name and product description searches.
Chances are the post about the dealer.com seo challenge may loose it's rankings because I have better things to do with my time than keep a post ranked to prove a point, the point was made and delivered. Providing value to my clients comes first, even though that post did open the door with a large dealer group (22 rooftops) to help them drive more online traffic to their stores.
Humility in the auto industry is almost unheard of. Sure I love to pound my chest because I pwned a big corporate vendor just as they like to claim they are the best with the products they offer and pound thiers. Online interactions should be give and take and pave the way for mutual fulfillment of goals and that requires humility from all parties. That is the biggest lesson learned here.
There is tons of room for growth in this regards in the auto industry, at all levels, and using education as a marketing tool will win if the education you are providing is accurate. We all have to learn to be brutally honest about our own products and services. Misguiding potential or current clients in the education process is a recipe for disaster. Even worse than that is believing what you are preaching is gospel without really knowing the facts yourself.
I was invited to visit their office in Vermont and offered a demo of their search marketing platform. I am looking forward to the demo of their product and it was expressed that they wanted feedback on the pros and cons of it.
Currently I manage $15,000 a month in pay per click advertising budget for dealer clients and affiliate arbitrage and use a myriad of keyword research tools and competition spy tools that dealers and consultants should use if they are serious about using pay per click to market a car dealership. So I would be interested to see what value their tool provides to dealers that use it.
I believe they have a genuine interest in providing value for their dealers and understand that automotive seo is not a set it and forget process or free. Maybe they will want to take advantage of my white label seo solution (<< site is intentionally sandboxed and not finished, clients come first over personal marketing) or request my services to consult their seo department.
It was quite easy to show that SEO does not take ages and my example actually did better than I imagined beating out dealer.com for their product description. I figured my site would come in second or thrid given that it is on a crappy .info domain and has ZERO authority. This shows that the dealer.com site needs seo help as well. A web vendor should never be able to lose their name and product description searches.
Chances are the post about the dealer.com seo challenge may loose it's rankings because I have better things to do with my time than keep a post ranked to prove a point, the point was made and delivered. Providing value to my clients comes first, even though that post did open the door with a large dealer group (22 rooftops) to help them drive more online traffic to their stores.
Humility in the auto industry is almost unheard of. Sure I love to pound my chest because I pwned a big corporate vendor just as they like to claim they are the best with the products they offer and pound thiers. Online interactions should be give and take and pave the way for mutual fulfillment of goals and that requires humility from all parties. That is the biggest lesson learned here.
There is tons of room for growth in this regards in the auto industry, at all levels, and using education as a marketing tool will win if the education you are providing is accurate. We all have to learn to be brutally honest about our own products and services. Misguiding potential or current clients in the education process is a recipe for disaster. Even worse than that is believing what you are preaching is gospel without really knowing the facts yourself.
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