Why Brand You?!?

I guess the better question is why not "Brand You". In todays world virtually anything anyone wants to know about you is available online and how you brand yourself can make or break your online success.

No matter if you are marketing affiliate products on line, business to business products or high ticket retail items your first priority should be to brand you, then the products you represent second, unless you are paid directly for building the company brand.

This goes against conventional wisdom and may be hard for many to grasp, especially corporate pinheads. There are many ways to help you brand yourself first, blogs, user generated content, micro sites, Pay Per Click and the list goes on forever. It can be a daunting task to keep multiple levels of content moving forward but like with anything else you get back exactly what you put into it.

One thing you should do is to concentrate on your goals first and not the goals of others as you move forward in your branding mission. You are the only person who is going to look after your brand with the enthusiasm it deserves.

Personal Branding can be broken down to several levels:

• Search Engine Reputation Management - When people search for you what are they seeing? You need to be the one in control of this conversation.
• Establishing yourself as a resource - This can be accomplished in many ways, but some of the easiest ways is to get involved in Social Media and Networking in the Niche in which you wish to distinguish yourself.
• Building Trust - Create raving fans of your services to them. Create and online "brag book". One way is "User Generated Content". Check out my page : Paul Rushing on SquidWho. While it is not the only way it is one of the easiest.

While these are not the only things you can do it is a good place to start. Eventually I will create a free ecourse on building your brand which will also help build mine.

Until then go build you....